Influencer Insider: How-to Get Attention for Brand Deals
Category : Strategy
It’s come to a point where the influencer industry is saturated and digital creators have become white noise. It is becoming harder and harder to get the attention of business owners for brand deals.
In our post digital world, in-person experiences are critical to secure a brand deal. Becoming successful isn’t just about publishing great content online, it’s also about making valuable connections and networking offline. At a networking event, you have the opportunity to grab the attention of brands that you can work with in the future.
Any event can turn into a networking event and provide you the opportunity to speak with Brands. Attending a launch event with the intention to meet the business owner to discuss a potential brand deal.
The importance of networking in person cannot be underestimated.
REPRESENT YOUR BUSINESS
Meeting people in your industry is extremely important if you want to establish meaningful relationships. It is your chance to separate yourself from a sea of digital creators and influencers. Take the necessary steps to find events that can be beneficial to the growth of your business and prepare to showcase your personality to make a lasting impression.
“Success is where preparation and opportunity meet.”
Bring your business cards, promotional materials, and a media kit to share with brands that you would like to work with and creators that you can collab with. Be sure to follow-up with an email to really grab the attention of those that can benefit your business.
CREATE YOUR POWER CIRCLE
A smart approach to success is creating a community of people with a diverse range of talent and skills that you can utilize in the future. For example, meeting someone that specializes in PR could give you great advice and resources to generate buzz for you brand.
Your unique “power circle” should include people with various skillsets that are valuable to your progression in business. It is your chance to learn from people that have strengths in areas that you don’t.
FIND YOUR TEAM
People are more inclined to work with someone they’ve met in person and collaborating with other creators is a proven strategy to increase your followers, supporters, and gain the attention of brands.
Attend networking events with the intention to meet creators that understand the value of cross promotion, collabs, and sharing resources. Building these relationships will create opportunities for exposure to new audiences.
Sharing stories of success and failures are inspiring to those who share similar experiences. It will encourage you to keep going when you understand the hardships of your industry and also equip you with advice that could help prevent you from making similar mistakes.
A good success story is motivational and a friendly reminder to never give up!